ONLINE STUDIES
At the heart of the consumer's news : strategies for coping with inflation.
The Brief
HDQuali carried out an internal project aimed at collecting some hot insights on different current topics in order to share them later with its clients: inflation, organic products and quality labels, and fast fashion.
The Method
We set up a 3-month community, from March to May 2023, by inviting 20 participants to answer various questions and participate in activities related to each theme. For the first two themes, we offered our participants a store visit to fully immerse themselves in the topics covered. Alternating between written testimonials, videos, and other forms of participation, we used our HDBoards tool to combine diversity in the requests and relevance of the results.
The Results
We created short and impactful videos to illustrate the scope of HDQuali's skills. You can find the first video below. From recruitment to analysis and video production, to online programming of the community, our teams combine their skills to produce ambitious and high-impact studies quickly.