ONLINE STUDIES
At the heart of the consumer's news : organic products.
The Brief
HDQuali wanted to carry out an internal project aimed at collecting some real-time insights on various current topics, particularly on organic products.
The Method
We set up a 3-month community, from March to May 2023, inviting 20 participants to answer various questions and engage in activities related to each theme. For this topic, we asked them to visit physical retail stores to immerse themselves better in the subject. Their video testimonials serve as valuable sources of spontaneous insights made possible by our HDBoards tool, which combines a variety of engagement formats and delivers relevant results.
The Results
Short and impactful videos to illustrate the field of action of HDQuali's expertise. You can find the second video below. From recruitment and analysis to video production, as well as online community programming, our teams combine their skills to produce ambitious studies with a strong and rapid impact.