Online market research leverages the Internet to initiate discussion groups around specific topics for the collection of data. With this method, you can get closer to the participants, by investigating your chosen topic on a platform that is already natural and familiar to respondents. Launch a study simultaneously in Paris, New York, Hong Kong and Tokyo, for example, saving time and gaining productivity. In line with societal and technological developments, HDQuali has developed the necessary tools to carry out this type of study.
Today, the web is an essential information medium, a place of expression of opinions and trends. Internet users have become key voices, by contributing valuable opinions via blogs and other online communities. In recent years, the Internet has thus proved to be a robust field for research professionals, with a wealth of information on consumers' perceptions and uses. Online qualitative questioning methods today have become quite normal and natural for many targets. These studies make it possible to understand the expectations of the consumers, to identify the weak signals, the innovative uses, the manners of emerging consumption…
In response to the dramatic infatuation with the Internet and social media, marketing research collection technologies have evolved to make respondents' experiences more comfortable and interactive.
In the interest of independence and with the aim of offering you the best tools, at HDQuali we chose to develop our own platform. Inspired by our knowledge of consumers, this application has a very intuitive system with easy access for all users. Deployed internally, it is customizable and adaptable according to your needs. We are even able to develop new features fully tailored to your study and your expectations.
Our tool is designed to encourage personal reflection and interaction with other participants and the moderator. It can be used for long-term communities as well as for short-term studies, and also for efficiently distributing pre-task information to participants.
Studies on our platform can be launched all over the world.
As specialists of customized studies, at HDQuali we are able to assist you in your logistics at each stage of your investigations. We offer "complete packs" including: choice of target group, recruitment, online platform, written interview guide, moderation of your online studies and delivery of data in the form best suited to your analysis.